Teleseminars: Content That Works

One of the most frequently asked questions asked about teleseminars is, “What do I talk about?” Rephrased it is “What content sells?”

Here are 5 ways to not only find something to talk about, but also find a profitable topic asĀ  well.

1. Ask questions. Ask your potential audience what they want to know. A simple ASK campaign is the fastest way to get a lot of questions on your topic. It’s also a great way to judge whether or not a topic will sell. After all, if you can get people to ask questions, then you’ll be able to get them to listen to the answers.

Membership Site Delivery Options

A membership site is a great way to make money online. While you can make a lot of money from the actual sale of memberships, you can also make a lot of money by marketing other products and services to your members. Plus, depending on the type of membership site you have, you may not have to put in a lot of work.

But what type of member site should you have? And how should you deliver the content?

There are three delivery options for membership sites: traditional, fixed term, and newsletter.

Byte Sized Information Products

Wired magazine once featured an article on the “Snack Culture” in which they emphasized the need for smaller pieces of information that just provide a “taste” of topics. So how can information marketers take advantage of this need for smaller pieces of information?

There are three popular formats that can be easily “snack sized” – tips, audios, and reports.

Tips are the first format that comes to mind. They are the smallest piece of information and the building blocks for all information products.

Shortcut Your Product Development Process

If you’re in the business of changing your ideas into profitable products, you know it can be a lot of work! Here are five techniques that can help.

1. Choose wisely. You probably have 15 ideas in your head – any of which could become a profitable revenue stream for you. The trick is to determine which of those ideas has the best potential for becoming a product NOW.

2. Know where it fits. It is always easier to sell a product to a market that already knows you; one that already wants what you are offering. Knowing where this product fits before you start development ensures your success.

Product Planning Made Easy

Too often product creation is made out to be a long, drawn-out process. In reality, it’s fairly simple – once you have a plan. But where most new product producers fail is in the planning stage. They either fail to plan or their plan is not detailed enough to provide a clear blueprint for the product creation phase.

Planning and creation should be two different parts of the process. If you try to combine both, it will take longer and you won’t end up with as good a product. So take the time to walk through these five steps before you start creating your product.

Your Next Product: What To Create

For years I have maintained that product creation is not difficult. I regularly crank out 2-4 new products each month because I love the process!

But I watch other people struggle for months trying to create their first product. What’s the difference?

I think it comes down to two things: Choice of topic and use of the technology.

So how do you choose what to create? First, don’t confuse the choice of topic with the technology you use to express it. Your topic has nothing to do with the technology. You don’t decide to create an “audio product.” You choose to create a product on a topic. Then if audio is the best way to provide that information, you choose audio.